{"id":3213,"date":"2017-01-10T14:05:30","date_gmt":"2017-01-10T13:05:30","guid":{"rendered":"https:\/\/smag.tech\/?p=3213"},"modified":"2023-06-15T16:12:40","modified_gmt":"2023-06-15T14:12:40","slug":"michelin-chose-smag-for-rubberway","status":"publish","type":"post","link":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/","title":{"rendered":"Michelin chose Smag for digitilazing its Corporate Social Responsability Policy"},"content":{"rendered":"
Michelin have turned to SMAG\u2019s expertise for the development of Rubberway, a mobile app for collecting RSE indicators directly linked to the production of natural rubber<\/strong><\/h5>\n

With a constant CSR progress strategy that the company is assessed on annually, Michelin increasingly invests in digital technology to develop new innovative tools. With almost six million hevea planters who currently work in the production of rubber in the world, the impact of an ambitious CSR policy of an actor like Michelin can have a positive influence on sustainable development and the improvement of work conditions.<\/p>\n

Rubberway, the mobile app supporting social and environmental reporting at Michelin<\/h2>\n

\"Rubberway<\/p>\n

Following the consultation process launched in early 2016 with a number of IT market participants, SMAG was selected to develop a collaborative tool for the value stream mapping of the global tyre company\u2019s natural rubber.<\/p>\n

In addition to the online platform allowing the project to be monitored, SMAG also developed Rubberway, a mobile app for collecting CSR information from stakeholders in Michelin\u2019s supply chain (small planters, big plantations, intermediates and direct suppliers).<\/p>\n

SMAG\u2019s brand-specific agility and flexibility for the methodology of modular solutions were decisive in Michelin\u2019s choice of technology partner . \u201cWe supply the tool, the support to facilitate Michelin\u2019s implementation of their approach,\u201d said Nicolas Geslain, Commercial Engineer at SMAG in charge of the project in an interview given to La Tribune. \u201cWhat Michelin really liked, besides the agility of our solutions, was that we\u2019re not just online solution publishers, we also incorporate our agronomic knowledge in the development of the tool\u201d.<\/p>\n

Rubberway was launched in Singapore on 6 July 2017.<\/p>\n

A challenge for SMAG internationally<\/h2>\n

Specialised in providing technical and agronomic support for professionals in agriculture and agro-industry, SMAG will be able to support Michelin and their partners in the agricultural side of the business by promoting the wider dissemination of good agricultural practice to planters.
\nThe deployment of online solutions dedicated to the technical\/economic monitoring of large farms and parcel management of hevea crops ( mapping, better management of inputs and fertilisation, optimisation of farming practices, precision farming<\/a>\u2026) could be envisaged as a medium-term objective.<\/p>\n

\"Rubberway<\/p>\n","protected":false},"excerpt":{"rendered":"

Michelin have turned to SMAG\u2019s expertise for the development of Rubberway, a mobile app for collecting RSE indicators directly linked to the production of natural rubber With a constant CSR progress strategy that the company is assessed on annually, Michelin increasingly invests in digital technology to develop new innovative tools. With almost six million hevea […]<\/p>\n","protected":false},"author":25,"featured_media":3442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nMichelin chose Smag for digitilazing its Corporate Social Responsability Policy - SMAG<\/title>\n<meta name=\"description\" content=\"Michelin chose SMAG for the development of Rubberway, a mobile app for collecting RSE indicators directly linked to the production of natural rubber\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelin chose Smag for digitilazing its Corporate Social Responsability Policy - SMAG\" \/>\n<meta property=\"og:description\" content=\"Michelin chose SMAG for the development of Rubberway, a mobile app for collecting RSE indicators directly linked to the production of natural rubber\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/\" \/>\n<meta property=\"og:site_name\" content=\"SMAG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmagFarm\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-10T13:05:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-15T14:12:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smag.tech\/app\/uploads\/2018\/08\/Michelin.png\" \/>\n<meta name=\"author\" content=\"L'\u00e9quipe Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/smag.tech\/app\/uploads\/2018\/08\/Michelin.png\" \/>\n<meta name=\"twitter:creator\" content=\"@SMAG_SmartAgri\" \/>\n<meta name=\"twitter:site\" content=\"@SMAG_SmartAgri\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"L'\u00e9quipe Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/\"},\"author\":{\"name\":\"L'\u00e9quipe Marketing\",\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/#\\\/schema\\\/person\\\/e6a0172cc45f97b6311eb22c8d3c95a7\"},\"headline\":\"Michelin chose Smag for digitilazing its Corporate Social Responsability Policy\",\"datePublished\":\"2017-01-10T13:05:30+00:00\",\"dateModified\":\"2023-06-15T14:12:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/\"},\"wordCount\":366,\"image\":{\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smag.tech\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/michelin-en.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/\",\"url\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/\",\"name\":\"Michelin chose Smag for digitilazing its Corporate Social Responsability Policy - SMAG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smag.tech\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/michelin-en.jpg\",\"datePublished\":\"2017-01-10T13:05:30+00:00\",\"dateModified\":\"2023-06-15T14:12:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/#\\\/schema\\\/person\\\/e6a0172cc45f97b6311eb22c8d3c95a7\"},\"description\":\"Michelin chose SMAG for the development of Rubberway, a mobile app for collecting RSE indicators directly linked to the production of natural rubber\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/#primaryimage\",\"url\":\"https:\\\/\\\/smag.tech\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/michelin-en.jpg\",\"contentUrl\":\"https:\\\/\\\/smag.tech\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/michelin-en.jpg\",\"width\":740,\"height\":520,\"caption\":\"Testimony Michelin Rubberway\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/michelin-chose-smag-for-rubberway\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/en.smag.tech\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Michelin chose Smag for digitilazing its Corporate Social Responsability Policy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/smag.tech\\\/en\\\/\",\"name\":\"SMAG\",\"description\":\"Agricultural softwares\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smag.tech\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smag.tech\\\/en\\\/#\\\/schema\\\/person\\\/e6a0172cc45f97b6311eb22c8d3c95a7\",\"name\":\"L'\u00e9quipe Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09fc5fe8857a7e333f6996e93c3a9c7038abcedcea32aa595593cd1e0665ae02?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09fc5fe8857a7e333f6996e93c3a9c7038abcedcea32aa595593cd1e0665ae02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09fc5fe8857a7e333f6996e93c3a9c7038abcedcea32aa595593cd1e0665ae02?s=96&d=mm&r=g\",\"caption\":\"L'\u00e9quipe Marketing\"},\"url\":\"https:\\\/\\\/smag.tech\\\/en\\\/blog\\\/author\\\/marketing-smag\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Michelin chose Smag for digitilazing its Corporate Social Responsability Policy - SMAG","description":"Michelin chose SMAG for the development of Rubberway, a mobile app for collecting RSE indicators directly linked to the production of natural rubber","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/","og_locale":"en_US","og_type":"article","og_title":"Michelin chose Smag for digitilazing its Corporate Social Responsability Policy - SMAG","og_description":"Michelin chose SMAG for the development of Rubberway, a mobile app for collecting RSE indicators directly linked to the production of natural rubber","og_url":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/","og_site_name":"SMAG","article_publisher":"https:\/\/www.facebook.com\/SmagFarm\/","article_published_time":"2017-01-10T13:05:30+00:00","article_modified_time":"2023-06-15T14:12:40+00:00","og_image":[{"url":"https:\/\/smag.tech\/app\/uploads\/2018\/08\/Michelin.png","type":"","width":"","height":""}],"author":"L'\u00e9quipe Marketing","twitter_card":"summary_large_image","twitter_image":"https:\/\/smag.tech\/app\/uploads\/2018\/08\/Michelin.png","twitter_creator":"@SMAG_SmartAgri","twitter_site":"@SMAG_SmartAgri","twitter_misc":{"Written by":"L'\u00e9quipe Marketing","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/#article","isPartOf":{"@id":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/"},"author":{"name":"L'\u00e9quipe Marketing","@id":"https:\/\/smag.tech\/en\/#\/schema\/person\/e6a0172cc45f97b6311eb22c8d3c95a7"},"headline":"Michelin chose Smag for digitilazing its Corporate Social Responsability Policy","datePublished":"2017-01-10T13:05:30+00:00","dateModified":"2023-06-15T14:12:40+00:00","mainEntityOfPage":{"@id":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/"},"wordCount":366,"image":{"@id":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/#primaryimage"},"thumbnailUrl":"https:\/\/smag.tech\/wp-content\/uploads\/2017\/10\/michelin-en.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/","url":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/","name":"Michelin chose Smag for digitilazing its Corporate Social Responsability Policy - SMAG","isPartOf":{"@id":"https:\/\/smag.tech\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/#primaryimage"},"image":{"@id":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/#primaryimage"},"thumbnailUrl":"https:\/\/smag.tech\/wp-content\/uploads\/2017\/10\/michelin-en.jpg","datePublished":"2017-01-10T13:05:30+00:00","dateModified":"2023-06-15T14:12:40+00:00","author":{"@id":"https:\/\/smag.tech\/en\/#\/schema\/person\/e6a0172cc45f97b6311eb22c8d3c95a7"},"description":"Michelin chose SMAG for the development of Rubberway, a mobile app for collecting RSE indicators directly linked to the production of natural rubber","breadcrumb":{"@id":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/#primaryimage","url":"https:\/\/smag.tech\/wp-content\/uploads\/2017\/10\/michelin-en.jpg","contentUrl":"https:\/\/smag.tech\/wp-content\/uploads\/2017\/10\/michelin-en.jpg","width":740,"height":520,"caption":"Testimony Michelin Rubberway"},{"@type":"BreadcrumbList","@id":"https:\/\/smag.tech\/en\/blog\/michelin-chose-smag-for-rubberway\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/en.smag.tech\/en\/"},{"@type":"ListItem","position":2,"name":"Michelin chose Smag for digitilazing its Corporate Social Responsability Policy"}]},{"@type":"WebSite","@id":"https:\/\/smag.tech\/en\/#website","url":"https:\/\/smag.tech\/en\/","name":"SMAG","description":"Agricultural softwares","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smag.tech\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smag.tech\/en\/#\/schema\/person\/e6a0172cc45f97b6311eb22c8d3c95a7","name":"L'\u00e9quipe Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/09fc5fe8857a7e333f6996e93c3a9c7038abcedcea32aa595593cd1e0665ae02?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/09fc5fe8857a7e333f6996e93c3a9c7038abcedcea32aa595593cd1e0665ae02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09fc5fe8857a7e333f6996e93c3a9c7038abcedcea32aa595593cd1e0665ae02?s=96&d=mm&r=g","caption":"L'\u00e9quipe Marketing"},"url":"https:\/\/smag.tech\/en\/blog\/author\/marketing-smag\/"}]}},"_links":{"self":[{"href":"https:\/\/smag.tech\/en\/wp-json\/wp\/v2\/posts\/3213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smag.tech\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smag.tech\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smag.tech\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/smag.tech\/en\/wp-json\/wp\/v2\/comments?post=3213"}],"version-history":[{"count":0,"href":"https:\/\/smag.tech\/en\/wp-json\/wp\/v2\/posts\/3213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smag.tech\/en\/wp-json\/wp\/v2\/media\/3442"}],"wp:attachment":[{"href":"https:\/\/smag.tech\/en\/wp-json\/wp\/v2\/media?parent=3213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smag.tech\/en\/wp-json\/wp\/v2\/categories?post=3213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smag.tech\/en\/wp-json\/wp\/v2\/tags?post=3213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}