{"id":6990,"date":"2019-09-12T14:31:29","date_gmt":"2019-09-12T12:31:29","guid":{"rendered":"https:\/\/smag.tech\/?p=6990"},"modified":"2023-06-15T16:12:29","modified_gmt":"2023-06-15T14:12:29","slug":"jv-rubberway-app","status":"publish","type":"post","link":"https:\/\/smag.tech\/en\/blog\/jv-rubberway-app\/","title":{"rendered":"MICHELIN, CONTINENTAL and SMAG create a joint-venture to develop RUBBERWAY\u00ae"},"content":{"rendered":"

Michelin, a world leader in tires and sustainable mobility : Continental AG, a technology company and\u00a0 world leader in tire manufacturing : and SMAG, a leading software developer for agriculture, have announced the creation of a joint venture specializing in the development and deployment of technological solution for mapping sustainability practices in the supply chain of natural rubber: Rubberway\u00ae.<\/strong><\/p>\n

Rubberway\u00ae is designed in compliance with the objectives of the Global Platform for Sustainable Natural Rubber (GPSNR<\/em>).<\/p>\n

The joint venture is due to begin business before the end of 2019 (subject to validation by the relevant antitrust authorities).<\/p>\n

Rubberway\u00ae is a technological solution that maps and assesses practices and risks regarding environmental issues, social affairs, and Corporate Social Responsibility governance throughout the natural-rubber industry, from rubber-processing plants downstream to plantations upstream. Rubberway\u00ae will provide its users (tire manufactures) with the collected data and enable them to identify and improve sustainability in the natural rubber chain.<\/p>\n

Indeed, the natural-rubber supply chain\u2014which includes around six million farmers, 100,000 intermediaries and over 500 processing plants\u2014is highly complex.<\/p>\n

The technological solution Rubberway\u00ae\u2014produced in collaboration with the software developer SMAG\u2014has been operational since 2017 and is already used in some main production countries (including Thailand, Indonesia, Ivory Coast, Nigeria, Ghana and Brazil).<\/p>\n

In this joint venture, Michelin is bringing the rights of use and exploitation, as well as its user experience of it on the ground.<\/p>\n

Continental :<\/strong> \u201c We are proud to open-up the path to wider use of the application by other tire-makers and car-parts manufacturers, therefore\u00a0<\/strong>to help accelerate the rise of responsible practices in the natural-rubber industry\u201d<\/strong><\/p>\n

SMAG is sharing all its technological and sector-specific expertise in digital solutions for agriculture.<\/p>\n

Through this joint venture, the partners are seeking to make Rubberway\u00ae an independent solution that can be easily used by all the other natural rubber players and working towards making the supply chain more transparent.<\/p>\n

> Download the release<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Michelin, a world leader in tires and sustainable mobility : Continental AG, a technology company and\u00a0 world leader in tire manufacturing : and SMAG, a leading software developer for agriculture, have announced the creation of a joint venture specializing in the development and deployment of technological solution for mapping sustainability practices in the supply chain […]<\/p>\n","protected":false},"author":25,"featured_media":6996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nRUBBERWAY\u00ae, new JV between MICHELIN, CONTINENTAL & SMAG<\/title>\n<meta name=\"description\" content=\"NEW- RUBBERWAY\u00ae, smartphone application designed to map substainability practices accross the natural rubber industry.\" 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